Access to Funding

In order for media companies to fulfill their missions they have to stay in business. Sustainability is critical in an increasingly competitive and rapidly-changing media landscape. AMI conducted a series of financial proficiency workshops for C-level executives at small to medium-sized media firms addressing changing business models and exploring financing options. AMI also supported film finance summits working with the Pan African Federation of Filmmakers.

Technological Adaptation

AMI played an important role in the continent’s transition from analogue to digital television broadcasting. AMI organized training workshops around the continent and global video conferences in partnership with the African Telecommunications Union, bringing experts from countries that already completed the transition to share best practices. In addition, a partnership with the International Center for Journalists, AMI published a guide for African television station managers used by broadcast regulators in every African country.

Open Data

From accelerating economic growth to ensuring government accountability, open data can benefit citizens, organizations and governments. For media businesses, it is important for media houses to develop an understanding of how open data can be used to enhance reporting and to create visualizations that help audiences grasp complicated issues. It also enhances media businesses’ ability to better understand potential markets and build new products. AMI has worked with media houses to establish new data-driven revenue streams.


The African Media Initiative has contributed to the body of knowledge on media ethics with its seminal publication, Leadership Principles and Guidelines for Media Leaders and Managers, commonly referred to as LGP. The guidelines contextualise business ethics in the newsroom, calling attention to the need to focus as much on profits as on staff welfare, health and development, freedom of association, safety and protection. The LGP sits neatly alongside principles such as those enunciated by the UN Global Compact, the Ethical Journalism Network and, to a significant extent, intra-national labour laws. AMI also has developed ethical guidelines for covers of disease epidemics like Ebola.

Strategic Forums

Public Engagement

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